BBM Magazine

44 BBM MAGAZINE INTERVIEW • RÖPORTAJ October-December • Ekim-Aralık 2017 Our target group is unlimited. We aim to reach ev- eryone who likes pide. As Aktaşlar Lezzet Grubu, we export to Germany, England, Qatar and Georgia. The supermarkets Migros, File and BİM sell our frozen prod- ucts. Then, we started to make sales to hotels. We also sell in high-speed trains. Soon, we will make an agree- ment with airlines. This work is about to close the sale. This way, the passengers will be offered pide during the flight. How do you see the future of frozen products mar- ket? Can you tell us about your objectives? When you go to supermarkets, you see that shelves of frozen products are expanding day by day. Particu- larly because all family members work today, we see that they prefer healthy and tasty frozen products that can be consumed fast. To meet this supply-demand balance, new players are entering into the sector and the sector is growing day by day in parallel with this increase. As Aktaşlar Lezzet Grubu, we made a difference with our high quality and additive-free products. Our objective is to preserve the same quality and reliability and to expand our market share. Our purpose is to make the consumer meet a very satisfactory brand. We take firm steps in this direction. Because as a pide company dating back to 37 years ago, we know pide and Ordu pide well and try to make everyone taste it. How is the approach of the consumer towards fro- zen products? How do you think the healthy nutrition demand that became popular in the last years will re- flect on consumption of this sort of products? Freezing process is accepted as the best method to preserve the food for a long time. Freezing process stops microbiological activities in the products, of which temperature is reduced to -18 degrees and minimizes chemical and enzymatic activities. Thanks to the tech- nology and speed of freezing process, the products’ taste and freshness are preserved for a long time, with- out using any additive. Products that are shocked in their freshest form preserve their freshness until they are defrosted and used. While nutritional value of the products that underwent fast freezing process is pre- served just as it is in the first day, products that are consumed fresh started to lose both their nutritional val- ue and taste from the moment they are produced. This natural preservation method applied without using any chemical preservative not only preserves the product’s freshness and taste, but also prevents microorganisms from increasing. We make our pides frozen in -40 de- grees reach you in frigorific vehicles of -18 degrees. We manufacture with our products grown naturally and do not use no additive in any of our products. As long as you meet the storage conditions, it is not possible to Hedef kitlemiz sınırsız pideyi seven herkese ulaşmayı hedefliyoruz. Aktaşlar Lezzet Grubu olarak; Almanya, İngiltere, Katar ve Gürcistan’a ihracat yapıyoruz. Mig- ros, File ve BİM marketlerinde donuk paket ürünlerimi- zin satışı bulunuyor. Daha sonra otellerde satış yapma- ya başladık. Hızlı trenlerde de satışımız mevcut. Yakın zamanda havayolu şirketleri ile de anlaşma sağlayaca- ğız. Nihayetlenmek üzere olan bir çalışma bu. Böylece uçak içi yemek servisinde de yolculara pide ikramı ya- pılıyor olacak. Donuk ürünler pazarının geleceğini nasıl görüyorsu- nuz? Hedefleriniz hakkında bilgi verir misiniz? Marketleri gezdiğinizde görüyorsunuz ki dondurulmuş ürün rafları, her geçen gün artıyor. Özellikle günümüzde aile bireylerinin hepsinin çalışmasından dolayı sağlıklı ve lezzetli çabuk tüketilebilen dondurulmuş ürünlere yönel- diklerini görüyoruz. Bu arz-talep dengesini karşılamak için