BBM Magazine Issue-Sayı: 27 July/August - Temmuz/Ağustos 2018

INTERVIEW • RÖPORTAJ 44 BBM / JULY-AUGUST 2018 • TEMMUZ-AĞUSTOS 2018 COMPETITION LIMITS TECHNOLOGICAL INVESMENTS What can you say about energy efficiency and sav- ing of technology used by the sector? Unfortunately, the competitive environment in the bak- ery sector has a negative effect on technological invest- ment and machinery park renewal. Bakeries or baked- goods manager cannot afford to make new investments in a competitive environment. This is because it became very difficult to make money. In terms of the equipment used, the sector has made itself more advanced in terms of mechanization than in previous years. However, the use of mechanization and technology has not yet be- come a habit. Still, there are companies using traditional ways to produce. In terms of energy efficiency, our cus- tomers have also become conscious of choosing the most efficient product for cooking in consideration of their product range. What kind of changes does FIMAK do in term of en- ergy efficiency? What product did FIMAK develop to prevent energy loss? Our research and development center continues its work on energy efficiency for both electric and natural gas ovens. We closely monitor developments in resis- tance we use and insulation techniques and new tech- nologies. We constantly check and improve the cooking efficiency and energy saving in our ovens by continuously controlling the heat efficiency, heat balance, heat flows in cookers. What kind of suggestions do you have for the firm that uses your products on energy efficiency? Our customers’ compliance with the instructions for use of our products already brings energy efficiency to many points. Also, it is better for the user to minimize the air circulation as far as possible while placing the product in the oven before cooking the product. How many countries do you export? How much of your production goes outside of Turkey? What is your position in the global arena? FIMAK provides service about seventy countries on baked goods and bakery sector. Generally, our machines and service system work without problem in five conti- nents and many countries. The export’s share is below domestic sale, but we want to increase our export and contribute to Turkey. We promote our reputation and reli- ability by introducing our brand on the world market at foreign fairs. We are in a position to compete with world brands in terms of quality. OUR TARGET MARKET IS USA AND AFRICA As FIMAK, what is your target market? müşterileri olan firmalar küçülme eğilimindedir. Büyük metrekareler yerine daha küçük alanlarda donuk ürünler kullanarak hem maliyete hem alandan tasarruf edilmekte- dir. Şehirlerin büyüklüğüne göre birkaç büyük endüstriyel işletme haricinde küçük ve orta ölçekli fırınlar ortaya çıka- caktır. Ürün çeşitliliği artacaktır. Sektörde yapılan AR-GE çalışmaları sizce yeterli mi? Sektörde yapılan AR-GE çalışmaları geçmiş yıllara göre artış göstermekle birlikte yeterli seviyede değil. Sadece bir kaç firma dışında gerçek anlamda Araştırma Geliştir- me (AR-GE) departmanına sahip firma sayısı yok denile- cek kadar az. Genellikle firmalar kolaya kaçıp mevcut ürü- nü kopyalama ya da sınırlı şekilde Ürün Geliştirme (ÜRGE) faaliyeti gerçekleştirmektedir. REKABET TEKNOLOJİ YATIRIMLARINI KISITLIYOR Fırıncılık sektörünün kullandığı teknoloji, enerji ta- sarrufu ve verimlilik açısından ne durumdadır?