BBM Magazine Issue:28 September-October 2018 / BBM Dergisi Sayı:28 Eylül Ekim 2018

INTERVIEW • RÖPORTAJ 44 BBM / SEPTEMBER-OCTOBER 2018 • EYLÜL-EKİM 2018 their desired traditional products as well as new product creations and trends. No matter how huge or small the volume of output is. What is the top feature distinguishing you from your rivals? Compared to our competitors FRITSCH is well known in the world of baking for high quality engineering, high levels of reliable technology, efficient lines and pioneering inno- vation within the sector of dough sheeting and process- ing. It stands out from its competitors due to its creative engineering and sometimes unconventional solutions, e.g. the pretzel machine MULTITWIST or the IMPRESSA crois- sant with its unique cutting and turning unit (CCT) as well as its bending unit (CBS). FRITSCH’s machines are used worldwide to produce premium bakery products for arti- san bakeries and industrial-sized bakeries alike. Moreover, we already have a numerous references in the Middle East. Many of them are the biggest producers of baked goods and are supported by our experienced sales staff who are familiar with their cultures and languages. * Can you give some information about the technol- ogy you make use of during the production? Thanks to the SoftProcessing Technology of FRITSCH, we offer our customers production systems and tech- nical solutions that perfectly combine precise shaping, gentle dough handling and reproducible processes along with the highest production rates. An important customized large-scale project is the implementation of a complete turnkey solution of three industrial bread lines. In our partnership with Halk Ek- mek Istanbul the realization of this project concentrates on using a fully automated long-term dough fermenta- tion process in order to produce high quality bread prod- ucts. Halk Ekmek Istanbul is also an important reference customer for our latest innovation the SDS (soft dough sheeter). The SDS represents an outstanding innovation in the FRITSCH SoftProcessing Technology that will be launched and presented at iba 2018 for the first time. The SDS is a design-engineering solution which com- bines consistent dough compression and gentle dough handling whilst also avoiding strand twisting. Namely, Francella bread, known as Ekmek, pide, ciabatta rolls, baguettes, round moulded bread and bread rolls are ex- amples for handling very soft doughs with a high ratio of water. Halk Ekmek represents the huge business poten- tial of FRITSCH bread machines and lines. With this in mind FRITSCH also has a wide range of special dough processing machines to imitate artisan processing. With FRITSCH sheeting lines we enable our customers to process dough types with long pre-proofing and/or very hendislik, yüksek seviyeli güvenilir teknoloji, verimli hatlar ve hamur saklama ve işleme sektöründeki öncü yenilikçiliği nedeniyle dünya çapında tanınıyor. Yaratı- cı mühendisliğimiz ve bazen alışılmamış çözümlerden dolayı rakiplerimizden farklıyız. Pretzel makinesi MUL- TITWIST veya benzersiz kesme ve döndürme ünitesine (CCT) ve bükme ünitesine (CBS) sahip olan IMPRES- SA kruvasan gibi. FRITSCH makineleri dünya çapında ister esnaf fırınları ister endüstriyel çapta fırınlar için olsun seçkin ürünler üretmek için kullanılıyor. Ayrıca Ortadoğu’da zaten çok sayıda referansımız var. Pek çoğu unlu mamuller sektörünün önde gelenleri ve bu kültürlere ve dillere aşina olan deneyimli satış ekibi tara- fından destekleniyorlar. İSTANBUL HALK EKMEK İÇİN EN SON TEKNOLOJİ KULLANILACAK Üretim sırasında kullandığınız teknoloji hakkında bi- raz bilgi verebilir misiniz? FRITSCH’in SoftProcessing teknolojisi sayesinde, müşterilerimize kusursuz şekillendirme, hassas hamur iş- leme ve tekrarlanabilir süreçler ile en yüksek üretim oran- larını harmanlayan üretim sistemleri ve teknik çözümler sunuyoruz. Önemli bir özelleştirilmiş büyük ölçekli proje, üç en- düstriyel ekmek hattının anahtar teslim çözümünün uy- gulanmasıdır. İstanbul Halk Ekmek ile partnerliğimizle bu projenin gerçekleştirilmesi, yüksek kaliteli ekmek üretmek