BBM Magazine Issue-Sayı: 36 January/February - Ocak/Şubat 2020

NEWS • HABER 55 BBM / JANUARY-FEBRUARY 2020 • OCAK-ŞUBAT 2020 INTERVIEW • RÖPORTAJ period of 5 years for every product, even the small ones. I hope we will reach this goal. Could you give us some information about your products? Which is your latest product, for example? Since our work area is on the dough, we are producing for lahmacun, lavash, simit and sometimes pastry, cook- ies, and similar products especially in the domestic market. We have machines for labne and strained yogurt, which are consumed in foreign markets, particularly in the Middle East. They have different products called hummus and tor- tilla. We make machines for them. Our main target is not the domestic market, but of course, we do not pass off the do- mestic market. The main target is the foreign market. When getting started, our first target was the Arabs. Because, as I said, there is a great population. There is great consump- tion, but production is almost zero. When I am going to bargain today to sell machines to the European customer, the customer says, "It is cheaper in Italy, I can go and buy it from Italy." Italian companies are outsourcing their pro- duction to China to compete with us and in world markets. When the quality reaches a sufficient level, they sell cheaply to European countries. Swiss, British, and Canadian say "OK, I will buy from here instead of bearing costs such as shipping and customs when buying from Turkey." In order to deal with such problems, we focus on the Middle East and African markets, which have no alternative. European products although made in China are much more expensive compared to our products. Our costs are better both due to our close geographical location and in terms of price/ performance ratio. Our quality and technology are also very good, unlike China and India. We are a bit better than Ital- ians in some sectors, so we are being preferred. Do you have new products to be launched? Yes, we will present one or two models that do not exist in Turkey or in the world to our customers in IBAKTECH Fair which will be held in Istanbul in Turkey in March and not in the world. I hope that the products we have devel- oped as a result of our everlasting R&D process will be highly appreciated by the market. We have developed a small, cost-effective, benchtop product to cut soft dough that companies need. We developed this product in line with the demands of the customers. We strive to make our products ready for the fair. WE PRODUCE FOR THE GIANTS OF THE DEFENSE INDUSTRY Do you have special production for persons or com- panies? Do you make production in accordance with the firm's availability of place? Yes, but not for every customer. For example, we some- times take orders also from the defense industry. Well, I do not know how accurate it is to give names, but Roketsan fiyat performans açısından bizim maliyetler daha iyi. Kalitemiz ve teknolojimiz de çok iyi, Çin ve Hindistan gibi değil. İtalyanlardan da şuan hemen hemen bazı sektörlerde iyiyiz, o yüzden tercih ediliyoruz. Piyasaya sunulacak yeni ürünleriniz var mı? Evet, Mart ayında İstanbul’da düzenlenecek olan İBAKTECH Fuarında Türkiye'de ve de dünyada olma- yan bir iki modelimizi müşterilerimize sunacağız. Uzun AR-GE araştırmaları sonucu geliştirdiğimiz ürünlerin piyasadan büyük beğeni alacağını umuyorum. Firma- ların ihtiyaç duyduğu, yumuşak hamuru kesmek için tezgah üstü küçük uygun maliyetli bir ürün geliştirdik. Bu ürünü müşterilerin talepleri doğrultusunda geliş- tirdik. Ürünlerimizi fuara yetiştirmek için çabalıyoruz. SAVUNMA SANAYİNİN DEVLERİNE ÜRETİM YAPIYORUZ Kişiye ve firmalara özel üretiminiz var mı? Fir- manın yer durumuna göre ürün üretiyor musu- nuz? Evet, ama her müşteri için değil. Mesela bazen savunma sanayiden de sipariş alıyoruz. Yani isim vermek ne kadar doğru bilemiyorum ama Roketsan Roket Sanayii ve Ticaret A.Ş.,(Roketsan) olsun, Türk Havacılık ve Uzay Sanayii A.Ş., (TUSAŞ) olsun onlar bazen bizden özel çalışmalar istiyorlar. Onlar için özel projeler yapıyoruz. Yani savunma sanayinin dev fir- malarıyla çalışıyoruz. Bu bizim önümüzü açıyor. Yurt