BBM Magazine Issue-Sayı: 36 January/February - Ocak/Şubat 2020

CONSUMPTION RESEARCH • TÜKETİM ARAŞTIRMASI 74 BBM / JANUARY-FEBRUARY 2020 • OCAK-ŞUBAT 2020 like VAT exemption for flour and production, wheat imports and sale. In addition to this, the number of various bread types in Azerbaijan is incredibly high and this contributes to the quality of bread. Azerbaijan has a wide variety of bread and baked food range. Fresh and aromatic pastries are the traditional tastes of Azerbaijan. The most popular bread roll of Azer- baijani cuisine is called 'zavod choreyi' (factory bread). COMPETITION WILL BE STRONG FOR PACKAGED BREAD Modern retail chains have been growing rapidly through- out the country in recent years. Traditional shops and SMEs are losing their market share. Changing shopping habits enable modern retailers like supermarkets, hyper- markets and discount store chains. In recent years, the bakery products market is shaped by packaged flatbread and packaged yeast bread. But non-packaged artisan bread varieties are still the most consumed baked goods. Gilan Holding produces packaged and non-packaged flat and yeast bread in Azerbaijan. The holding increased bread sales in 2019. National brands are still dominant in bread sales in the country. International brands are not so popular among consumers because of concerns about extended shelf life and non-organic additives with imported food products. In addition to this, local brands have better relations with both modern and conventional retailers as well as local suppli- ers and distribution channels. Pasta and noodle industry also grow in 2019 in terms of both value and volume. Rice consumption is still strong among local people while pasta and noodle consumption increased thanks to stronger tourism activities and the ef- fect of world cuisine and international food trends. There are nearly 10 pasta manufacturers in Azerbaijan. These companies prefer Kazakhstan wheat instead of local wheat for pasta production. FLOUR PRICES INCREASED BY 10 PERCENT Azerbaijan had a record-breaking year for grain harvest in 2018. The country obtained 3,3 million tons of grains in 2018. Suitable weather conditions during growth phases of crops and increased cultivation areas enabled better wheat yields. Wheat production exceeded 2 million tons which was the highest in the last 9 years. Barley and corn productions were 942 thousand tons and 248 thousand tons respectively. Thanks to higher grain yields, import need decreased neksel hamur işlerini en az bir tadan herkesi şaşırtabilir. Günlük diyetlerde belki de en yaygın tüketilen ve tüketi- cilerden özel talep gören yuvarlak ekmek (zavod çöreyi) endüstriyel olarak da pişiriliyor. PAKETLENMIŞ EKMEKTE REKABET YOĞUNLAŞACAK Son yıllarda modern perakende zincirleri ülkede hızla büyüyor. Özellikle geleneksel market zincirleri, bağımsız küçük marketler ve diğer perakendeciler pazar kaybı ya- şıyor. Modern market perakendecilerinin, özellikle süper- marketler, hipermarketler, bakkallar ve ucuzluk marketleri gibi satış noktalarının artması, yerel tüketicilerin değişen alışveriş alışkanlıklarından kaynaklanmaktadır. Son dönemde unlu mamuller pazarı paketlenmiş yas- sı ekmeğin ve paketlenmiş mayalı ekmeğin büyümesiyle şekilleniyor. Bununla birlikte, geleneksel ambalajsız ürün satan perakendeciler aracılığıyla bu ürünlerin daha fazla kullanılabilirliği artmaya devam etti. Ambalajsız artizan ek- mekler 2019 yılında en çok satılan ürünler olmaya devam etti. Gilan Holding, 2019 yılında ekmek satışlarında değer kazandı. Bu da genel olarak unlu mamullerde ikinci sırada yer aldı. Şirket hem paketlenmiş hem de paketlenmemiş halde hem yassı hem de mayalı ekmek üretiyor.