BBM Magazine Issue-Sayı: 37 March/April - Mart/Nisan 2020

CONSUMPTION RESEARCH • TÜKETİM ARAŞTIRMASI 82 BBM / MARCH-APRIL 2020 • MART-NİSAN 2020 On the basis of value, the estimated production of bread and bakery products at export prices in 2010 was realized as $18.5 billion. Total production value increased by an av- erage of 7.9% annually from the year 2007 to 2010; the trend model remained relatively stable with only tiny fluctua- tions during the analyzed period. The growth rate was the fastest in 2008, with an increase of 17% compared to the previous year. Bread and bakery products peaked in 2018 and are expected to continue growing in the short term. In Pakistan, the consumption of bread and bakery prod- ucts remained at the level of 9.3 million tons until 2010. Bread and bakery consumption continued to show a rel- atively flat trend. The consumption of bread and bakery products, which remained below 10 million tons in terms of tonnage for a long time, started to increase rapidly since 2017. Bread and bakery consumption reached 10.2 million tons in that year. The consumption of bread and bakery products, which continued to rise in 2018, peaked at 10.6 million tons. The increase in bread and bakery consumption in the country is expected to reach even higher levels with rapid population growth. MARKET DOMINATED BY DOMESTIC MANUFACTURERS Fresh bread and various bakery products (8.6 million tons) constitute the product group with the largest consumption volume, which makes up 91% of the total volume. In addi- tion, fresh bread and various bakery products are followed by gingerbread cookies, sweet biscuits and waffles (689K tons). Between 2007 and 2018, the average annual growth rate in terms of bread volume of fresh bread and various bakeries and the bakery consumption was relatively low. As for the other consumed products, the following average annual growth rates have been recorded: gingerbread, sweet biscuits and waffles (-0.6% per year) and crispbread and rusks (+2.8% per year). In terms of value, fresh bread and various bakeries ($24 billion) led the market alone. The second position in the ranking is occupied by gingerbread, sweet biscuits and waffles ($2 billion). From 2007 to 2018, the annual average growth rate of fresh bread and various bakeries was +1.3%. As for other consumed products, the following average annual growth rates have been recorded: gingerbread, sweet biscuits and waffles (+ 0.4% per year) and crispbread and rusks (+ 11.5% per year). With the increasing demand for bread and bakery in Pak- istan, the market is expected to continue its increasing con- sumption trend over the next two decades. It is estimated that the market performance will increase to 12 million tons gerçekleşti. Toplam üretim değeri 2007'den 2010'a kadar yıllık ortalama% 7.9 arttı; eğilim modeli, analiz edilen süre boyunca sadece küçük dalgalanmalar ile nispeten sabit kal- mıştır. Büyüme hızı 2008 yılında bir önceki yıla göre% 17 artışla en hızlı gerçekleştiği yıl oldu. Ekmek ve unlu mamuller üretimi 2018 yılında ise zirve yaptı ve büyümesine kısa vade- de devam etmesi bekleniyor. Pakistan'da ekmek ve fırıncılık ürünleri tüketimi 2010 yılı- na kadar 9.3 milyon ton seviyelerinde kaldı. Ekmek ve unlu mamul tüketimi nispeten yatay bir eğilim eğilimi göstermeye devam etti. Uzun süre boyunca tonaj bakımından 10 milyon tonun altında seyreden ekmek ve unlu mamuller tüketimi 2017 yılından itibaren hızla artışa geçti. O yıl ekmek ve fı- rıncılık tüketimi 10,2 milyon ton hacmine ulaştı. 2018 yılında da yükselişini sürdürün ekmek ve unlu mamul tüketimi 10,6 milyon ton ile pik yaptı. Ülkede ekmek ve fırıncılık tüketimin- deki artışın hızlı nüfus artışıyla birlikte daha yüksek seviyelere ulaşması bekleniyor. PAZAR YERLİ ÜRETİCİLERİN ELİNDE Taze ekmek ve çeşitli unlu mamuller (8,6 milyon ton), top- lam hacmin% 91'ini oluşturan en büyük tüketim hacmine sahip ürün grubunu oluşturuyor. Ayrıca, taze ekmek ve çe-