BBM Magazine Issue-Sayı: 38 May / June Mayıs/Haziran 2020

CONSUMPTION RESEARCH • TÜKETİM ARAŞTIRMASI 76 BBM / MAY-JUNE 2020 • MAYIS-HAZİRAN 2020 Many international companies, especially American and European ones, track the markets of Saudi Arabia, other Gulf countries, and nearby African countries, as well as the UAE market by opening a representative of- fice in Dubai. Dubai is the center of international trade / industrial fairs in the region. Exhibitors and visitors from the Middle Eastern, African, and Asian countries have the opportunity to meet at the “Dubai Fairs” held every year. Being the commercial center of the country, Dubai is a market where competition is very intense. While bread remains an integral food item in the UAE menu, a lot of changes have been observed in this category in recent years. Increasing demographic diversity has made consumer tastes more sophisticated, and bakery manufac- turers are trying to respond to this with a wider range of premium products. Health awareness continues to increase in the UAE and partially affects consumer food options. The con- sumer base has expanded in recent years, and many manufacturers and retailers have begun to offer healthier products. While dessert mixes were first introduced as affordable options, consumer needs have evolved faster than expected. A LEADER PLAYER: MODERN BAKERY In the UAE, where the habit of eating out is strong, the demand for more sophisticated artistic bakery goods con- tinues to increase. Moder Bakery, the country's largest bak- ery producer, is operating in the United Arab Emirates. With a history of 40 years, Modern Bakery is a leading brand in bakery products. In addition to making solid contracts with modern and traditional retailers, it also benefits from a very strong distribution channel. As a small-scale family business, Modern Bakery started its business in 1975 by producing Arab bread, pastries, Arabic desserts, and confectionery with its 80 employees. Today, although Modern Bakery is the largest bakery pro- ducer in the UAE, it continues to retain its family business identity. It has over 1,500 employees and can produce 1 million donuts and rolls daily. Diversifying and expanding its product range to meet the needs of its growing customer base, Modern Bakery now produces 2,500 different bakery products, bread, pastries, Arabic desserts, candies, cakes, cakes, and biscuits. Focusing on a diverse product base and superior cus- tomer service, Modern Bakery has emerger as a respected and recognizable international brand in the UAE, GCC, Af- rica, Asia, and the Levant for many customers. yıda uluslararası firma, özellikle Dubai'de temsilcilik açmak suretiyle BAE pazarının yanısıra Suudi Arabistan, diğer Kör- fez ülkeleri ve yakın Afrika ülkelerine ait piyasaları buradan takip etmektedir. Dubai, uluslararası ticaret/sektörel fuarlarının bölgedeki merkezidir. Ortadoğu, Afrika ve Yakın Asya ülkelerinden ka- tılımcı üretici/satıcı firmalar ile ziyaretçi ithalatçılar her yıl yak- laşık aynı tarihlerde düzenlenen “Dubai Fuarlarında” tanışma imkanı bulmaktadır. Ülkenin ticaret merkezi durumunda olan Dubai, rekabetin çok yoğun olduğu bir pazardır. Ekmek BAE menüsünde ayrılmaz bir gıda maddesi ol- maya devam ederken, son yıllarda bu kategoride çok fazla değişiklik gözlemleniyor. Artan demografik çeşitlilik, tüketi- cilerin zevklerini daha sofistike hale getirdi ve fırın üreticileri buna daha geniş bir üst sınıf ürün yelpazesi ile cevap ver- meye çalışıyor. BAE'de sağlık bilinci artmaya devam ediyor ve tüketici gıda seçeneklerini kısmen etkiliyor. Tüketici tabanı son yıl- larda genişledi ve birçok üretici ve perakendeci daha sağlıklı ürünler sunmaya başladı. Tatlı karışımları ilk olarak uygun seçenekler olarak piyasaya sürülürken, tüketici ihtiyaçları