BBM Magazine Issue-Sayı: 42 January/February - Ocak/Şubat 2021

CONSUMPTION RESEARCH • TÜKETİM ARAŞTIRMASI 74 BBM / JANUARY-FEBRUARY 2021 • Ocak-Şubat 2021 products that are named on special occasions that one can easily say that every bakery product has a specific purpose. COVID-19 INCREASED BREAD CONSUMPTION According to a report prepared by Euromonitor for the bakery industry in Germany, the steady decline in reta- il bakery product sales observed until 2019 has been temporarily reversed in 2020 due to the COVID-19 cri- sis, which was also reflected in the recovery of bread, the largest category. This is largely the result of a sharp decrease in the number of visitors to food outlets, which were shut down between March 23 and mid-May, leading to increased retail sales for home consumption. The coronavirus pandemic has had a profound impact on consumers. Covid-19 has changed how people live, what they eat, and how they purchase. Taste is the most significant criterion for German consumers when purcha- sing bakery products. While price is among the top three, freshness remains an important decision factor. The im- portance of being healthy is growing, especially for bread, showing that German consumers are increasingly looking for foods that strengthen their health and immunity. PACKED AND AFFORDABLE ARE PREFERRED German consumers' product preferences are changing. It is stated that the coronavirus crisis has increased the sales of healthy, affordable, and local products that are packaged with a 2-day shelf life. Bread with more grains and higher fiber content, cakes with less sugar, and cho- colate with nuts and fruits are at the top of consumers' demand lists to improve their diets. Newly packaged products with 1-2 days of shelf life are preferred. German consumers were uncomfortable with un- packaged products (for self-service) because they know that "anyone can touch it." This is a significant change that in-store bakeries will have to adjust to the new normal. German con- sumers, too, trust the frozen products for patisseries more. Additionally, locally sourced products are considered more reliable. On the other hand, according to research, one in every two families expects financial losses due to the crisis, and many will pay more attention to the amount spent on food. Therefore, the consumption of low-cost products will increase. On the other hand, the purchasing behavior of consu- mers is also changing. Online purchases have increased drastically during the crisis and are expected to continue to grow as consumers stick to their new shopping routi- ne. Consumers agree that all shops and restaurants must provide home delivery services. yapılış amacı var da denebilir. COVID-19 EKMEK TÜKETİMİNİ ARTIRDI Euromonitor'un Almanya'daki Unlu mamuller endüstrisi için hazırladığı rapora göre perakende unlu mamul satışla- rında 2019 yılına kadar görülen istikrarlı düşüş, en büyük kategori olan ekmeğin toparlanmasının da yansıdığı CO- VID-19 krizi nedeniyle 2020'de geçici olarak tersine dön- dü. Bu, büyük ölçüde, 23 Mart ile Mayıs ortası arasında kapalı olan ve ev tüketimine yönelik perakende satışların artmasına yol açan gıda hizmeti satış noktalarındaki ziya- retçi sayısındaki keskin düşüşün bir sonucudur. Koronavirüs salgının tüketiciler üzerinde derin bir etkisi oldu. Covid-19 insanların nasıl yaşadıklarını, ne yediklerini ve nasıl satın aldıklarını değiştirdi. Unlu mamuller satın alırken, tat Alman tüketiciler için en önemli seçim kriteri. Fiyat ilk üçü tamamlarken, tazelik de önemli bir karar fak-