BBM Magazine Issue-Sayı: 47 November/December - Kasım/Aralık 2021

49 COVER STORY • KAPAK DOSYASI BBM / KASIM - ARALIK 2021 • NOVEMBER - DECEMBER 2021 a negative impact on both our country and our com- pany. During this period, our employees managed their work remotely when possible. In particular, our employees in the closed sales channels and in the Head Office devotedly and passionately supported their colleagues in the field in the open supermarkets by displaying great examples of teamwork. We were in constant communication with our HO- RECA business partners by being there for them dur- ing their closure. When they reopened their doors, we gave our priority to HORECA customers and car- ried out stock management. During the pandemic, we tried to support our customers with favorable pay- ment terms as much as possible. La Lorraine introduces many Turkish flavors to the world. Different types of pastries and breads are exported across the world. Which are your big- gest export markets as La Lorraine Turkey? Can you give us information about this issue? Today, we export the bread, savory snack and crois- sant varieties we produce in our factory to Europe and the Middle East. The taste and the quality of our products are highly appreciated in these regions. For example, we export our spinach and eggplant savory snacks as a local delicacy. At our Manisa factory, we now produce croissants which were previously im- ported to Turkey from Europe. As a result of our R&D efforts, we developed our cheese-filled croissant that suits Turkish taste. Thanks to these efforts, we devel- oped the 'zahter-filled croissant' by using zahter, a very popular flavor in the Middle East, in croissants and now export it to these countries. Today we import donuts from Europe, our product development department develops donuts with flavors suitable for Turkish taste. As Turkey, our biggest export markets are Europe and the Middle East. Today, we export products we produce in our Manisa factory to 4 countries in Eu- rope and 6 countries in the Middle East. When we look at the bakery products category, we have products in many categories, but there are also categories we do not cover. Our company philosophy is to be the product leader in every aspect in the cat- egories we are in, and in this regard, we are eager to invest in any category where we can be the product leader, if possible. Can you share with us your thoughts and ex- pectations about the frozen product market in the world and in Turkey? Frozen products are also offered as a solution to waste of bread. özveri ve tutku ile açık olan kanallardaki marketlerde güzel bir takım çalışması örneği sergileyerek sahadaki arkadaşlarına destek oldular. HORECA sektöründeki iş ortaklarımızı ise kapalı ol- dukları dönemde hiç yalnız bırakmayarak sürekli iletişim halindeydik. Açılış dönemi geldiğinde ise önceliğimizi HORECA’ya vererek stok yönetimi yaptık. Pandemi süre- cinde ise olabildiğince müşterilerimize vade konusunda destek olmaya çalıştık. La Lorraine birçok Türk lezzetini dünyaya açıyor. Farklı börek ve ekmek çeşitleri dünyaya ihraç ediliyor. La Lorraine Türkiye olarak en büyük ihracat pazarları- nız nereler? Bu konuda bize bilgi verebilir misiniz? Bugün fabrikamızda ürettiğimiz ekmek, börek ve kru- vasan çeşitlerini Avrupa ve Orta Doğu coğrafyalarına ihraç ediyoruz. Bu bölgelerde ürünlerimiz gerek tat ve gerekse kalite açısından çok beğeniliyor. Örneğin ıspa- naklı ve patlıcanlı böreklerimizi yöresel lezzet olarak ih- raç ediyoruz. Türkiye’ye önceden Avrupa’dan ithal edilen kruvasan çeşitlerini artık Manisa fabrikamızda üretiyoruz. Yaptığımız Ar-Ge çalışmaları sonucunda Türk damak ta- dına uygun olarak peynir dolgulu kruvasan ürünümüzü