BBM Magazine Issue-Sayı: 60 January - Ocak 2023

BBM • JANUARY - OCAK 2023 68 CONSUMPTION RESEARCH • TÜKETİM ARAŞTIRMASI tional strategy to catch up with the digital economy era within the framework of “industry 4.0”. The government has implemented various projects to become the logistics hub of the region. In ad- dition, the Thai Government has adopted a new development model that it calls the “bio-circular-green economy”. This model is also included in the country’s 5-year strategic planning. In the model in question, 4 priority areas have been determined: agri- culture and food, health care, energy and biochemicals, tourism, and the creative economy. Thailand has the potential to become a prominent economic power in the region, thanks to its strategic location in Southeast Asia, its literacy rate, significant natural resources, large domestic market, and ever-increasing purchasing power. Thailand is one of the world’s leading rice producers and exporters. The rising general level of well-being in Thailand in recent years has created optimism among people, increasing consum- er demand for various products. With the rise in income; con- sumers, especially the wealthier ones, began to spend more on experiences like dining out and traveling. Younger generations tend to be interested in a healthy lifestyle, so they spend a lot of money on healthier food choices and supplementary products. Now let’s take a look at the interesting bakery sectors of the country. Thailand’s bakery sector has seen significant growth in recent years, with an increasing number of consumers turning to baked goods as a convenient and tasty snack. As a result, the industry has become increasingly competitive, with both local and inter- national companies vying for a share of the market. One of the key drivers of growth in the bakery sector has been the increasing popularity of convenience stores and su- permarkets, which have made it easier for consumers to pur- chase baked goods on the go. In addition, the rise of online shopping has also contributed to the growth of the industry, as consumers can now easily order baked goods from the comfort of their own homes. Despite the growth of the sector, the market is still dominated by small, independent bakeries. These bakeries often offer a wide range of traditional Thai baked goods, such as sweet and savory pastries and breads, as well as more Western-style prod- ucts such as cookies and cakes. In recent years, however, there has been a rise in the number of larger, more specialized bak- eries, which focus on particular types of baked goods, such as artisanal breads or gourmet desserts. One of the key challenges facing the bakery sector is the increasing cost of ingredients, particularly flour and sugar. As a result, many bakeries have had to raise prices in order to re- main profitable. In addition, the industry is also facing increas- stratejisini uyguluyor. Hükümet, bölgenin lojistik merkezi olmak için çeşitli projeleri hayata geçirmiş durumdadır. Ay- rıca, Tayland Hükümeti, “bio-döngüsel-yeşil ekonomi” adını verdiği yeni bir kalkınma modelini benimsemiş. Bu model 5 yıllık stratejik planlamalarında da yer alıyor. Sözkonusu mo- delde 4 öncelikli alan belirlenmiştir. Bunlar: tarım ve gıda, sağlık hizmetleri, enerji ve biokimyasallar, turizm ve yaratıcı ekonomidir. Güneydoğu Asya’daki stratejik konumu, okur-yazar oranı, önemli doğal kaynakları, büyük iç pazarı, gittikçe artan satın alma gücü sayesinde Tayland bölgede önemli bir ekonomik güç olma potansiyeline sahiptir. Tayland, dünyanın önde ge- len pirinç üreticileri ve ihracatçılarından biridir. Son yıllarda Tayland’da artan genel refah seviyesi, nü- fusta iyimserlik yaratarak çeşitli ürünlere yönelik tüketici talebini artırıyor. Gelirdeki artışla birlikte tüketiciler, özellikle daha zengin olanlar, dışarıda yemek ve seyahat etmek gibi deneyimlere daha fazla para harcamaya başladı. Genç ne- siller sağlıklı bir yaşam tarzına ilgi duyma eğilimindedir, bu nedenle daha sağlıklı yiyecek seçenekleri ve destekleyici ürünlere çok para harcıyorlar.