BBM Magazine Issue-Sayı: 57 October - Ekim 2022

74 SPECIAL COVER • ÖZEL DOSYA BBM / EKİM 2022 • OCTOBER 2022 However, during COVID-19, the market faced a drastic fall in sales as consumers increased demand for essen- tials food products rather than specialty food products. In the 2nd quarter of 2020, demand for vegan pasta slowly picked pace, as consumer shifted towards plant-based food items to reduce the spread of food allergies from non-vegetarian food products. The market is expected to gain significant traction by 2032 end, as they have many health benefits despite hav- ing similar taste and texture of pasta. With the rising popu- larity of plant-based products resulting in the upwelling of vegan pasta sale, has compelled manufacturers to widen their distribution channel and innovate their product lines. These key factors are anticipated assist the vegan pasta market in the forecast period . DEMAND SCENARIO OF VEGAN PASTA IN THE U.S. Pasta consumption is very high across the globe. But the changing trends and rising health-conscious consum- ers have led manufacturers to launch products such as vegan pasta catering to consumers’ demand. Vegan pasta is quite popular among consumers in the U.S. This is because consumers here are well aware of prod- uct such as vegan pasta that are available in the market, new product launches and are willing to buy products at premium prices as well. Additionally, vegan pasta market in the U.S. carries a well-connected distribution channel, which improves the accessibility of these product in the country. This is ex- pected to bring magnificent growth opportunities for the market in the U.S. GERMANY DOMINATING THE EUROPEAN VEGAN PASTA MARKET Production of vegan products in Europe is witnessing a two-fold growth, with Germany leading the list among other countries. This is owing to increasing inclination of consumers in the country towards sustainable food items along with health benefits. In recent years, Germany has seen a drastic fall in the consumption of non-vegetarian and meat products, owing to rising adoption of vegan lifestyle by consumers in the country. According to Green Queen Media, number of vegan consumers doubled in Europe in the previous four years, accounting for almost 2.6 million people. This is likely to put Germany in the spotlight for vegan pasta manufactur- ers in the coming years. CATEGORY-WISE INSIGHTS Demand for Vegan Pasta Sourced from Legumes Sig- nificantly Impact the Market Myriads of evidence present- ed that refined carbs pose various risks to human health, including obesity, heart disease, and inflammation. Food VEGAN MAKARNA PAZAR GÖRÜNÜMÜ Artan sayıda insan geleneksel diyetlerini daha glütensiz bir diyetle değiştirdiğinden, son birkaç yılda tüketicilerin tü- ketim modelinde önemli bir değişiklik oldu. Bu, tüketiciler arasında yeterli protein alımı ile sağlıklı bir diyet sürdürme bilincinin artmasından kaynaklanmaktadır. Bununla birlikte, COVID-19 sırasında, tüketicilerin özel gıda ürünleri yerine temel gıda ürünlerine olan talebi artırması ne- deniyle pazar satışlarda ciddi bir düşüşle karşı karşıya kaldı. 2020’nin 2. çeyreğinde, tüketicinin vejetaryen olmayan gıda ürünlerinden kaynaklanan gıda alerjilerinin yayılmasını azalt- mak için bitki bazlı gıda maddelerine kaymasıyla vegan ma- karnaya olan talep yavaş yavaş hız kazandı. Makarnanın benzer tat ve dokuya sahip olmasına rağmen birçok sağlık yararına sahip oldukları için pazarın 2032 sonu- na kadar önemli bir ivme kazanması bekleniyor. Bitkisel bazlı ürünlerin artan popülaritesi vegan makarna satışının artmasıyla sonuçlanması, üreticileri dağıtım kanallarını genişletmeye ve ürün hatlarını yenilemeye zorladı. Bu kilit faktörlerin, tahmin dö- neminde vegan makarna pazarına yardımcı olması bekleniyor.